Privacy policy
Privacy policy
Last updated: February 2, 2026
This Privacy Policy describes how Elite Custom Building Ltd (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from us, or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect (and may have collected within the past 12 months) personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
Legal bases for processing (UK GDPR)
Where UK data protection law applies, we will process your personal information only where we have a lawful basis to do so, including:
Performance of a contract (e.g., to process and deliver your order, provide customer support);
Legitimate interests (e.g., to improve our Services, prevent fraud, secure our systems, understand how customers use our Site);
Consent (e.g., where required for certain Cookies/analytics/marketing, and where you choose to opt in);
Legal obligation (e.g., accounting/tax recordkeeping, responding to lawful requests).
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
Basic contact details including your name, address, phone number, and email address.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username and password (and any other information you choose to add to your account).
Shopping information including the items you view, put in your cart, or add to your wishlist.
Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use
our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
Companies who support our Site and Services.
Our payment processors, who collect payment information (e.g., bank account, credit card or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and Cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or
practices. For more information, see the section below, Third Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, send notifications related to your account, purchases,
returns, exchanges, or other transactions, create, maintain and manage your account, arrange for shipping, facilitate returns and exchanges, and enable you to post reviews.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing communications by email, text message, or post (where permitted by law and subject to your preferences), and to
show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe .Communicating with you. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services to you, and maintain our business relationship with you.
Cookies
Like many websites, we use Cookies on our Site. For specific information about Cookies used to power Shopify stores, see: https://www.shopify.com/uk/legal/cookies
We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services, and to administer, improve and optimise the Services.
Where required by law, we will request your consent before placing non-essential Cookies on your device, and you can manage your preferences through our cookie banner/settings (where available) and your browser controls.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Removing or blocking Cookies can negatively impact your user experience and may cause some Services to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Shopify provides tools to help merchants manage customer privacy settings (including cookie banner settings where supported):
https://help.shopify.com/en/manual/privacy-and-security/privacy/customer-privacy-settings/privacy-settings.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners (including Shopify and relevant advertising/analytics providers) to provide services and, where permitted, advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct or request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group, where relevant to operating our business.
In connection with a business transaction such as a merger, acquisition, restructuring, or insolvency.
To comply with legal obligations (including to respond to lawful requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to information you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Where consent is used as a lawful basis for processing in an online service context, UK law sets an age threshold for a child to provide their own consent.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies. We will retain personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.
Right of access. You may have the right to request access to personal information we hold about you.
Right to rectification. You may have the right to request correction of inaccurate personal information.
Right to erasure. You may have the right to request deletion of personal information in certain circumstances.
Right to restrict processing. You may have the right to ask us to stop or restrict processing in certain circumstances.
Right to object. You may have the right to object to processing in certain circumstances, including some direct marketing.
Right to data portability. You may have the right to receive a copy of certain personal information and to request its transfer to a third party in certain circumstances.
Withdrawal of consent. Where we rely on consent, you may withdraw it at any time (this does not affect processing already carried out).
Managing communication preferences. You may opt out of promotional emails using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails (e.g., about your account or orders).
You may exercise these rights by contacting us using the contact details provided below. We may need to verify your identity before responding.
International Users
Please note that we may transfer, store, and process your personal information outside the country you live in, including in the United States (for example, where some service providers operate). Where we transfer personal information internationally and
such transfers are restricted under applicable data protection law, we will rely on recognised transfer mechanisms, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, or another
lawful safeguard, as applicable.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@elitecustom.co.uk
Elite Custom Building Ltd
Unit 16, Guide Street
Salford, Manchester M50 1EW
United Kingdom
For the purposes of applicable data protection laws, Elite Custom Building Ltd is the data controller of your personal information